25 years ago, the founding of promotion agency hempfprigge* laid the foundations for our success in real communication. Now we’re taking the next step. LIVE by hempfprigge’s core strength is valuing people. Personal conversations with our promoters build trust and brand expertise at the POS and POI.
“About 70% of purchasing decisions are made at the POS. We help shoppers choose our clients’ products through successful personal promotions, value-added sales promotions, special product placements and product sampling.”
DUNYA WORM
MANAGING PARTNER
SALES PROMOTION
Our unique selling point: people.
Personal promotion is the most effective form of sales promotion because it has a unique advantage: the human factor. Only people can proactively and skillfully start conversations, guide them with needs-based arguments and build lasting trust in brands and products. That’s why it’s essential to share knowledge with our promoters, so brands come to life in a compelling, human way at the POS and conversations culminate in the purchase of our clients’ products.
SAMPLING
“Why not give it a try!”
At locations that matter to your target audience, at the POS or POI, it’s always the product itself that makes sampling effective. Whether our promoters hand out samples in person or consumers receive them as a purchase incentive through touchpoint sampling, people like to try before they buy. We have the promoter network to run sampling campaigns across the D–A–CH region, as well as an extensive touchpoint network that we can connect for joint on-pack promotions and purchase incentives.
ROADSHOW
Mobile product and brand experiences.
Our mobile roadshows create brand and product experiences at the POS and POI. From building brand image and increasing awareness to generating product trials for new launches, roadshows are attention-grabbing campaigns that leave a lasting impression on end consumers. Personal interaction and conversations with trained promoters bring product knowledge to life and build trust in the brand, helping customers remember it when they’re back at the POS.
EVENT
Experience real emotions, in person and virtually.
Our events tell stories that entertain, inform and deliver messages guests and organizers will remember. In person and virtual. Our team of experienced event and digital specialists advises, develops and delivers both classic corporate events and trade fairs, as well as digital events for retailer training and online tastings that delight end customers via livestream.
GUERRILLA
Do the unexpected.
Whether installations, street art, guerrilla advertising or pop-up stores, we challenge expectations and bring people and brands together in smart, unconventional ways. Guerrilla marketing is not only memorable and great for building brand image; combined with social media channels, it also invites interaction. There’s a good chance you’ll come across your campaign on social media and blogs.
PRODUCTION
Just the way it should be.
From branded promotional clothing for our promoters to the production of sampling and product-advisor stands at the POS, and from guerrilla bikes for mobile sampling campaigns at high-traffic locations to events and trade fairs, our production team ensures every brand interaction happens to the highest standard and becomes a personal experience.
LIVE WORKS
